Internet advertising is a fast growing business which has proved to be significantly important
in digital economics. It is vitally important for both web search engines and online content …

We introduce and formalize a novel constrained path optimization problem that is the heart
of the real-time ad serving task in the Yahoo! (formerly RightMedia) Display Advertising …

In light of the growing market of Ad Exchanges for the real-time sale of advertising slots,
publishers face new challenges in choosing between the allocation of contract-based …

The article presents the most complete description possible of the basics of the idea of
advertising exchange, as well as some more specialised research into the marketing of browser …

This paper treats a critical component of the Web ecosystem that has so far received little
attention in our community: ad exchanges. Ad exchanges run auctions to sell publishers' …

Brand advertising through web display ads, aimed at driving up brand awareness and purchase
intentions, is the cornerstone of the Internet economic ecosystem. The ever increasing …

Ad exchanges are emerging Internet markets where advertisers may purchase display ad
placements, in real time and based on specific viewer information, directly from publishers via …

The real-time bidding (RTB), aka programmatic buying, has recently become the fastest
growing area in online advertising. Instead of bulking buying and inventory-centric buying, RTB …

Display advertisements on the web are sold via ad exchanges that use real time auction.
We describe the challenges of designing a suitable auction, and present a simple auction …

With the ever-growing popularization of Real Time Bidding (RTB) advertising, the Ad Exchange
(AdX) platform has long enjoyed a dominant position in the RTB ecosystem due to its …